Pouring…
About
A family-run Vietnamese-American coffee roaster. San Francisco Bay Area, since 1995.
Sam’s Coffee Roasters is owned and operated by Van Ho. Since 1995 we’ve supplied wholesale coffee to Bay Area restaurants, cafes, pho kitchens, and offices — small-batch roasts, dialed-in blends, and the kind of service that comes from one person answering the phone.
Vietnamese coffee is our heritage. But we sell everything a Bay Area bar needs — organic and regular, espresso, single origin, decaf, custom roasts, and commercial equipment.
Photo · Myleen Hollero
Meet Van.
Van Ho founded Sam’s Coffee Roasters in 1995 because the Bay Area’s Vietnamese-American kitchens deserved a roaster who actually understood Vietnamese coffee — the bean, the roast, the grind, and what a pho restaurant’s afternoon service looks like.
Thirty years later that’s still the work. Small-batch roasting. Custom blends dialed in for each bar. The delivery truck Van drives himself most days. The phone that he’s the one picking up.
We’ve grown into everything else a Bay Area bar needs — house espresso, organic single origins, decaf, and for commercial espresso equipment we connect you with our trusted Bay Area partner. But the way we do it hasn’t changed: Van’s standards, Van’s calls, Van’s name on the delivery.
What makes us different.
Vietnamese-American, family-run, Bay Area rooted, 30 years deep. We’re the only wholesale roaster in the region with that combination — and it matters when you’re trying to nail a Vietnamese cafe blend or match what your regulars already expect from their morning cà phê sữa đá.
- Vietnamese heritage — robusta, phin grinds, condensed-milk pairings.
- Family run— one name, one phone, one set of standards.
- 30 years in the Bay — since 1995, through every coffee wave since.
- Full lineup— organic, regular, espresso, single origin, equipment, service.
Talk to Van
Easiest way? Just call.
(415) 658-1864
or text the same number — whatever’s easier.
Where we deliver
San Francisco · Oakland · Berkeley · Concord · Pittsburg · Walnut Creek · Hayward · San Jose
Bay Area firstShips nationwide